The Doug Jones campaign says the below about social and digital media:
The campaign has a myriad of social and digital media strategies. The most helpful, efficient, and proven way for volunteers to assist our efforts are 1. relational organizing and 2. text banking. We do trainings on both each week, follow our social media channels for registration info.
I believe that relational organizing encompasses any group that forms with a common interest in Doug, and the members of which group communicate among themselves relative to that common interest and potentially seek to add members who have such common interest, and potentially further seek to purvey information and make advocacy to the public in favor of Doug relative to the group's common interest in Doug.
An example of relational organizing might be a group of persons in the health care field who are interested in Doug's positions and ideas about health care. These persons communicate with one another and potentially to others in the health care field about same and further even potentially to the public in some fashion.
Ideally the campaign is aware of groups that are engaged in relational organizing for Doug. While the campaign may be aware of groups engaged in relational organizing, voters and other supporters of Doug may not know anything of the group and its common interest in Doug.
Voters and other Doug Jones supporters are limited in the amount of information and knowledge they can or will take in and process relative to candidates in an election, and it is understandable that information about relational organizing that goes on for Doug is not set up to be incorporated as part of the campaign's public campaigning.
I think, in some cases, relational organizing that is going on should be made more visible to the public.This is because the general public is sometimes afflicted by ignorance, misinformation and bias in the public campaigning discourse in Alabama, and there are pools of knowledge that could be helpful to Alabamians if the same was communicated to them.
Take as an example the business community. Say there members of the business community who have a common interest in the Doug Jones candidacy and are engaged in relational organizing.